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The strategic marketing consists of the analysis of every individual’s needs and general organizations. More specifically, its main concern is the identification of already existing or potentially interesting products or segments. Between these segments, strategic marketing measures their attractiveness in terms of quantity, quality (related to the market accessibility) and dynamism (with reference to the respective economical length, which is represented by the product’s life cycle). In order to form an efficient marketing strategy it is necessary to draft a detailed market analysis to grasp the foreseen opportunities and to prevent possible threats.